Segment development
Is your pond big enough?
If customers can’t find it, it doesn’t exist. In addition, most B2B markets have finite demands, so growth is only going to be either by replacing others, or finding new markets. Depending on the product or service, the limits can be reached faster or slower than is desired!
What's the next big thing?
By supporting your creative strategic process, sometimes a little ahead of the market, we can deliver visions of "what could be?" and then collaborate to plan and execute their realisation.