Lots and lots of people talk about strategy as some mystical achievement or something that only smart people create. In my opinion, the foundation of a good strategy is one that is easy to see, to understand, to discuss and to implement. If you can't see the big picture, then it probably hasn't been described very well.
The tagline was added in 2016 after working on a different project, where the colleagues had amazing visions for where numbers should be going, but only spreadsheets believed them! One thing that many clients credit me for is being realistic, pragmatic and honest. Many companies want huge growth and amazing returns, and sometimes it happens, but if it doesn't look likely, then either the input conditions need to change or the output expectations do.
For full disclosure, the logo is registered in the UK and the EU (017991905) and was designed by https://www.georgiebragginsdesign.com/